Tractor Supply Mission and Vision Statement Analysis


Tractor Supply is the largest supplier of all things rural. Despite the company’s name, it doesn’t sell tractors per se, but it provides lovers of rural lifestyles with everything they need to get their work done. The company has existed for more than 80 years, and nowadays, it has more than 2000 stores in 49 states. It also owns Petsense, a retailer that provides pet products in 180 stores spread throughout 23 states. Altogether, Tractor Supply employs more than 46 000 people in various positions. This company sells tractor equipment and parts, clothing, tools, garden and lawn supplies, mowers, and many more products that can help people live their best rural lifestyle. 

Tractor Supply Mission Statement

The official Tractor Supply’s mission statement is: “Work hard, have fun, and make money by providing legendary service and great products at everyday low prices.” The mission statement applies to four key groups of Tractor Supply members – customers, team, community, and stakeholders.


Tractor Supply cares about the customers’ needs for rural lifestyle products and equipment. For more than eighty years, this company has been meeting those needs by providing amazing service and high-quality merchandise at affordable prices. Tractor Supply’s customers know they can rely on this company for everything they need to support their rural lifestyle. 


Tractor Supply company knows that the best, if not the only, way to grow and succeed is to have employees that are satisfied with their workplace. This company values a safe and inclusive work environment filled with mutual respect. It invests in the team members, so they can learn, grow, and succeed, so the company can do the same. 


This retailer supports the communities it serves. Apart from providing them with the best products at amazing prices, Tractor Supply forms partnerships aimed at giving back to the communities. This company also operates sustainably, making sure that future generations are not negatively affected by its services and products. 


Finally, Tractor Supply makes sure that the stakeholders are taken care of. Stakeholders, vendors, and partners can expect a strong return on their investments in this company. 

Tractor Supply Vision Statement

Tractor Supply’s vision statement says: “At Tractor Supply Company, we believe that a healthy environment, properly managed resources, and vibrant communities are keys to a secure and prosperous future.” This company can easily achieve its vision as long as it continues to adhere to its mission and core values. It is already doing a great job!

Tractor Supply Core Values

Tractor Supply’s mission and vision are driven by the core values this company implements in every sphere of operation. Let’s see what they are and what exactly these core values mean in practice.


Tractor Supply operates ethically – it aims to always do the right thing and work honestly. This company also encourages others to do the same. Ethics is an unnecessary pillar of any company that aims to be successful, and Tractor Supply excels in this area. 


Whether it’s an employee, customer, partner, associate, or vendor, Tractor Supply aims to treat everyone equally – with respect and consideration. Other particularly important values this company holds are inclusion and diversity. There is no space for discrimination in any of the Tractor Supply locations. 


Tractor Supply knows how important it is to have a work-life balance. This is why it included that balance as one of the core values that drive the company. Its goal is to provide a workspace that will enable employees to achieve great things, both personally and professionally. 

Winning Attitude

Tractor Supply appreciates a winning attitude from its employees. It considers the whole team winners, so this company expects everyone to have an optimistic, focused, and upbeat attitude. It’s much easier to work when everyone around you enjoys the job!


As in any other area of life, communication is one of the keys to a successful business. Tractor Supply values those who are not afraid to share their ideas, ask questions, listen attentively, and speak freely. Communicating as a team is crucial for the team to grow and learn. 


Stagnation is not an option when it comes to succeeding. Developing as a team is particularly important to this company. The members of the team are expected to listen to each other in order to learn from each other. Everyone has something to say and, most likely, at least one piece of information that one person knows is unfamiliar to the other person. At Tractor Supply, it’s important to coach others and learn from them as well. 


Teamwork is intertwined with all other values Tractor Supply holds. It’s the pillar of the way this company operates. Their team believes that everyone deserves to be valued, even if they hold a different viewpoint. People in this company work together to achieve more together. 


Change is an inevitable process in business development. However, it doesn’t have to be a bad thing, it can actually be of value. Members of Tractor Supply are ready to initiate, accept, and embrace changes as they come in order to do things better, cheaper, and faster. 


Tractor Supply values initiative. It’s important to be able to generate ideas, look for new opportunities, and take calculated risks while at the same time maintaining good judgment.


Taking accountability, being aware of responsibilities, and living up to commitments are the other three values Tractor Supply believes in. While it’s important to have fun, it’s also essential to do the work properly. 


Tractor Supply is one of the most successful retailers in the US. This company’s mission is to “work hard, have fun, and make money by providing legendary service and great products at everyday low prices.” Its vision is a healthy environment, properly managed resources, and vibrant communities. This retailer aims to achieve it by holding ten critical values – ethics, respect, balance, winning attitude, communication, development, teamwork, change, initiative, and accountability. 

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