Spirit Airlines Mission and Vision Statement Analysis

Spirit Airlines is a low-cost airline based in the United States. It operates flights throughout the Americas, including the Caribbean, Mexico, and Central and South America. The airline is known for its low fares and a la carte pricing model, which allows passengers to customize their travel experience and only pay for the services they use. However, Spirit Airlines has also been criticized for its numerous fees and limited amenities.

Spirit Airlines Mission Statement

Spirit Airlines’ mission statement is: “Deliver the Best Value in the Sky and Be the Most Successful Airline On Earth!” It is a concise statement that communicates the company’s focus on providing a high level of value to its customers and achieving success in the airline industry.

The first part of the mission statement, “Deliver the Best Value in the Sky,” suggests that Spirit Airlines aims to differentiate itself from other airlines by offering low-cost air travel without sacrificing quality. The use of the word “value” implies that the company’s focus is not solely on price but on providing a balance of price and quality that is attractive to customers. This could include things like providing comfortable seating, timely departures and arrivals, and efficient customer service.

The second part of the mission statement, “Be the Most Successful Airline On Earth!” indicates that Spirit Airlines is ambitious in its goals and aspirations. The company wants to be the leader in the airline industry, surpassing its competitors in terms of financial performance, market share, and customer satisfaction. This could involve strategies such as expanding its route network, improving its operational efficiency, and enhancing its brand image.

Overall, Spirit Airlines’ mission statement reflects the company’s commitment to providing affordable, high-quality air travel to its customers while striving for long-term success and growth in the highly competitive airline industry.

Spirit Airlines Mission Statement

Spirit Airlines does not have an official vision statement on its website or in its corporate communications. However, their mission statement, “Deliver the Best Value in the Sky and Be the Most Successful Airline On Earth!” could be interpreted as reflecting a vision of becoming a dominant player in the airline industry by providing exceptional value to customers.

Spirit Airlines Core Values

Spirit Airlines’ core values are: “Safety, Service, Savvy, and Style.” Let’s analyze each one of them:

  • Safety

Safety is the most important core value for any airline, and it’s no different for Spirit Airlines. By making safety a top priority, the airline is committed to ensuring the well-being of its passengers, crew, and aircraft. This includes regular maintenance of its planes, rigorous safety training for its pilots and staff, and compliance with all relevant regulations and industry standards.

  • Service

Service is about providing a positive experience for customers before, during, and after their flights. Spirit Airlines aims to make every interaction with its passengers a positive one, from booking their flights to boarding the plane and arriving at their destination. This includes efficient and friendly customer service, providing a range of options for travelers to customize their experience, and taking care of any issues or concerns that arise.

  • Savvy

Savvy refers to Spirit Airlines’ ability to stay ahead of the curve in the highly competitive airline industry. This means being nimble and adaptable to changing market conditions, staying up-to-date on the latest trends and technologies, and making smart business decisions that help the airline thrive.

  • Style

Style is about creating a unique brand and identity that sets Spirit Airlines apart from its competitors. This includes everything from the design of its planes and uniforms to its advertising and marketing campaigns. By having a distinct style, Spirit Airlines aims to create a strong brand that resonates with its customers and helps the airline stand out in a crowded market.

Overall, Spirit Airlines’ core values reflect its commitment to providing safe, efficient, and stylish air travel to its customers while staying ahead of the curve in the highly competitive airline industry.

Spirit Airlines Mission Statement History

Here is a brief mission statement history of Spirit Airlines grouped by year from new to old:

  • Present (2021 – present)

“Deliver the Best Value in the Sky and Be the Most Successful Airline On Earth!” 

This mission statement reflects Spirit Airlines’ current focus on providing affordable, high-quality air travel to its customers while striving to be the leader in the airline industry.

  • Recent years (2014 – 2020)

Spirit Airlines did not have an official mission statement during this time. However, the company did emphasize its focus on providing low-cost air travel to customers and expanding its route network to new destinations.

  • Early years (the 1990s – 2013)

During its early years, Spirit Airlines’ mission statement was “Provide Safe, Affordable, and Convenient Air Travel.” 

This reflected the company’s commitment to offering low-cost air travel to customers without sacrificing safety or convenience.

  • Founding (the 1980s)

Spirit Airlines was originally founded as Charter One in 1980 and later became Spirit Airlines in 1992. The company’s early mission was to provide affordable, convenient air travel to customers through its charter flight services.

The Bottom Line

In conclusion, Spirit Airlines is a low-cost carrier that is committed to providing safe, affordable, and convenient air travel to its customers. The company’s mission statement, “Deliver the Best Value in the Sky and Be the Most Successful Airline On Earth!” reflects its focus on providing high-quality air travel at a competitive price point while striving for long-term success and growth in the airline industry. Spirit Airlines’ core values of Safety, Service, Savvy, and Style further illustrate the company’s commitment to delivering a positive experience for its customers and staying ahead of the curve in a highly competitive industry. 

Despite facing numerous challenges in recent years, Spirit Airlines remains a popular choice for budget-conscious travelers and continues to expand its route network and improve its services to meet the changing needs of its customers.


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