NPR (National Public Radio) Mission and Vision Statements Analysis

NPR mission statement is “to create a more informed public.” The statement makes it clear that NPR is all about the empowerment of the audience through verified information. The mission consists of the following parts:

  1. Improving lives
  2. Informing the public

To become the best in the delivery of news and other programs, NPR (National Public Radio) has a network of top journalists in all its member stations. The company also hails the power of information, and that is the reason it only airs fact-based content to stave-off raising controversies. It has heavily invested in journalists to remain vigilant and bring people breaking news and stay in pursuit of important stories for long. Through its work, NPR has kept both the local communities and international ones abreast with the latest across the globe.


National Public Radio (NPR) is one of the leading media organizations in America. The company was founded in 1970 by Bill Siemering with a primary mission of covering local happenings and production of cultural content. The mission and vision statements of NPR show how savvy the firm is when it comes to news distribution and programming. Due to these corporate statements, NPR has particularly been successful in its primary focus of keeping the American audience informed.

A corporate vision statement establishes a future goal for a firm, while a corporate mission statement highlights how to achieve the vision. In this case, the vision statement of NPR is all about offering a leadership image in the media industry. The mission statement demonstrates that NPR can achieve the vision by being creative in the dissemination of information and news. The core values of NPR have also been invaluable in the success of this company so far.

Vision Statement

Although not the official statement, “NPR seeks to connect everyone, wherever they are and wherever the news takes them” is a close representation of the precedence that this media company seeks to establish.   

Nothing holds NPR (National Public Radio) back in its pursuit of facts. Its team of experts is adequately skilled and experienced to follow leads and unearth even the most complex stories. Its passion and mastery of technicalities in reporting have set a great example in the industry making it one of the top media companies.

Core Values

NPR core values include “independence, fact-oriented, participatory, inclusiveness, and social justice.” As a company that serves millions of listeners online, in person, through the website and air, NPR values the importance of having an exceptional image. With these values, it has created an ideal company that meets all the expectations of its audience.


  • Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say? Organization Development Journal29(1).
  • Chowdhury, A. H. (2019). Impact of new media on traditional radio.
  • Curran, C. R., & Totten, M. K. (2010). Mission, strategy, and stakeholders. Nursing Economics28(2), 116.
  • Miller, K. J. (2017). Educational engagement: college radio, digital media, and organizational change.
  • Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values. Organizational Dynamics39(4), 316.
  • NPR – About.

One response to “NPR (National Public Radio) Mission and Vision Statements Analysis”

  1. Kevin Houselog Avatar
    Kevin Houselog

    ” it only airs fact-based content to stave-off raising controversies”. Make me laugh! Time to end public funding of NPR. Just another left media outlet. We already have plenty of those and don’t need to fund another. Your recent SCOTUS mask reporting was just a joke. Just thought I’d let you know that your lies are not believable and only the lemmings on the left believe any of your stories. Your media outlet is so consistently biased I think you really need to eliminate the segment identified above from your mission statement. Just replace it with “We are just another mouthpiece for the left”! One of the biggest wastes of taxpayer money.

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