Kraft Heinz Mission and Vision Statement Analysis

Kraft Heinz mission statement vision statement

Kraft Heinz’s mission statement is “to be the BEST food company in the world.” The statement shows the determination of Kraft Heinz to be the pacesetter in all aspects including quality products and customer service. The company is motivated to offer the best services, and this explains why it has drastically grown into the third biggest entity in the U.S within a period of 4 years ever since its merger. The statement has these points:

  1. Be the best
  2. Improving communities
  3. In the world

In the first main points of the mission statement, Kraft shows that it remains focused on achieving milestones other companies have not as fast as it can. The corporation has seen promising progress in this ambition through its wide range of brands supported by the customer services that all the clients enjoy when they choose Kraft Heinz.

Through these efforts, together with other strategic campaigns out there that Kraft Heinz has been involved in, the company satisfies the second point as well. In the third, point, Kraft Heinz makes it clear that this company is not local and neither regional. Its impacts are felt and the global level especially because of its brands that take global needs into account.


Kraft Heinz is one of the world’s biggest food and Beverage Corporation in terms of its overall sales volume and revenue. The mission and vision statements of Kraft Heinz are indicative of a company that desires to lead the rest in everything it does. Although it is a merger of two major companies in 2015, Kraft Heinz’s mission and vision statements retain the critical elements and objectives contained in the mother firms – H.J. Heinz and Kraft Foods.

A corporate mission statement highlights the main activities of a business and how it plans to advance its growth. On the other hand, a corporate vision statement sets the developmental path for the company. In this case analysis of Kraft Heinz, the mission statement indicates the desires of the company and its commitment to do everything to lead other companies in the food and beverage industry.

The vision statement of Kraft Heinz focusses on the reputation and the overall impact the company has on the sector. Although Kraft Heinz is a relatively new corporation, it highly considers its core values as critical components that will enable it to gradually achieve its mission and vision statement.

Vision Statement

Although Kraft Heinz does not have a published vision statement, the operations of the company indicate that it strives to set a course in making Kraft Heinz the premier food and Beverage Company. The strategies adopted by the management, including a partnership with progressive investors and constant enhancement of its corporate governance are a reflection of how this company seeks to achieve its vision.

Core Values

Kraft Heinz’s core values comprise “customer first, innovation, integrity, ownership, quality.” They are the basic principles that ensure everyone in this company contributes to the overall growth of the corporation and the creation of a positive culture. The focus on customers, honesty and call for all stakeholders to be innovative is exactly what has led to the high-quality products and services at Kraft Heinz.


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