Hulu Mission and Vision Statement Analysis

Hulu is an entertainment service that streams movies and TV shows on a subscription basis. It is an Over-the-Top (OTT) video streaming platform that lets users view their huge database of movies and series whenever and wherever they want to, as long as they have an internet connection. Hulu has an official website, but people prefer to watch the videos on the app (compatible with desktops, tablets, and smartphones). The service was launched in 2007, and it is currently owned by The Walt Disney Company.

Hulu mission and vision are to not simply stream movies and TV shows like a robot but to inspire people and captivate their audience. They say that Hulu is an experience to behold, a story to connect with. It promises to stream bizarre, otherworldly content as well as relatable media so that it can cater to all kinds of moods. A commendable mission that becomes even more interesting when read word for word.

Hulu Mission Statement

The Hulu mission statement says, “to captivate and connect people with stories they love by creating amazing experiences.” When it states ‘stories they love’, it includes all kinds of people, right from those who enjoy romantic comedies to those who revel in horror. And in the statement, you can clearly notice that Hulu doesn’t simply bring such stories to your doorstep; it also creates them. In short, Hulu is a production company as well.

It is through experiences like their original movies and TV shows that Hulu intends to enthrall the audience. It is a streaming platform that wants to build a rapport with its subscribers, show them that it cares, not unlike some futuristic AI technology. The ‘connect people’ part of the Hulu mission statement points all this out and more.

It shows that Hulu’s algorithm is far more advanced, for it can assess your likes and dislikes and recommend the right kind of shows and movies. All in all, its mission signifies that Hulu isn’t a simple streaming platform but a spectacular experience.

Hulu Vision Statement

Hulu vision statement is, “to lead the future of streaming TV by creating new and familiar experiences for our viewers, amplifying bold voices, and challenging our diverse builders and creators to push the boundaries of storytelling and technology.” It may seem to be an extra-long and complicated vision, but it is very easy to understand. We don’t even need to break the sentence into parts.

At its heart, Hulu’s vision is to provide both relatable and innovative content, support revolutionary causes, thus enhancing the user experience. It is a streaming service that not only provides entertainment but also advocates social causes through its media.

Hulu Core Values

Hulu core values are statements that explain themselves. They go like this, “We start with the viewer, think big, and embrace fun. We are one team, and we are all Hulugans.” The last one is obviously a wordplay on hooligans, showing that they are fun-loving employees of Hulu and that they may have different departments within the company, but they are a part of a single team.