Gymshark Mission and Vision Statement Analysis

Gymshark is a company founded in 2012 in a garage in Birmingham, England. It specializes in manufacturing and selling fitness apparel and accessories, both for men and women. The company is already valued at more than a billion dollars, thanks to its fantastic marketing. It sells its products to over 10 million people in more than 180 countries across the world. Gymshark employs almost a thousand people and is headquartered in Solihull, England.

Gymshark mission statement is “to unite the conditioning community.” The core values behind Gymshark operations are being human, giving a shit, doing the right thing, finding the Gymshark way, and putting the family first. 

Learn more about Gymshark mission and vision statements, as well as about its core values. 

Gymshark Mission Statement

Gymshark mission statement is as follows: “We exist to unite the conditioning community. Conditioning is everything we do today to prepare for tomorrow.

The company is focused on providing people with products and services that can help them become their best selves, such as clothing, content, and the community.

Gymshark has an inspiring story. The company was founded from a garage, with only three tools available – a sewing machine, a screen printer, and ambitions. The decision to do this was conditioning – the founders did everything they could to prepare for tomorrow. This led them to become one of the world’s largest fitness apparel companies. 

The mission to spread this conditioning mindset has paid off – the community now has tens of millions of members working on the same thing. 

Gymshark Vision Statement

Gymshark vision statement is “to create a global community within the fitness industry by connecting their consumers.” 

The company’s vision for the future is a better tomorrow based on everything the community does today. Another possible vision for the future is “to help more and more people become better versions of themselves by using Gymshark products, services, and community.“

Gymshark Core Values

Gymshark core values are “being human, giving a shit, doing the right thing, finding the Gymshark way, and putting the family first.” The company states that its values are “invaluable.” The people behind the company believe that if they lose their values, they will lose everything. “It’s not our goals that unite us, but the things we do to achieve them,” as stated on the website. This is to say that while everyone has different fitness, personal, or professional goals, unity, core values, and collaboration is what matters to achieve them. Here are the values that guide them.

  • Be Human

People involved with the company are expected to be respectful, inclusive, accessible, and humble. They should treat each other with dignity and be helpful whenever possible. 

  • Give a Shit

According to Gymshark, this means “being conscious of the world we live in, caring for those around us, and being proactive to create positive change.” 

  • Do the Right Thing

Doing the right thing implies honesty, trust, and genuine intentions and actions. Customers can expect Gymshark employees to always act from the right place. 

  • Find the Gymshark Way

Ambitiousness, agileness, and disruptiveness are the qualities that stem from “the garage mentality” that made Gymshark as successful as it is. Employees are encouraged always to remember this.

  • Put Family First

The final core value Gymshark holds is putting the family first, unconditionally. This is done within the company with the help of five pillars focusing on well-being – mental, physical, nutritional, financial, and social. 


Gymshark went from a garage to building a community of millions of people. Its mission was just that – to do all it could today to prepare for a better tomorrow. The core values that this company employs are centered around caring, respect, honesty, ambition, and dignity.

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