Greenpeace Mission Statement Analysis

greenpeace mission statement

Greenpeace is a non-profit organization that was founded in 1971 by a group of individuals who had a clear sight for the world, that is, a world without wars, nuclear disasters, and violation of moral codes. The pioneers of Greenpeace were Dorothy and Irving Stowe, Marie and Jim Bohlen, Ben and Dorothy Metcalfe, and Bob Hunter. True to its name, Greenpeace’ mission and vision are to make the planet greener and peaceful. Over the years, Greenpeace is working tirelessly and passionately to break new grounds to change the world.

greenpeace mission statement

Greenpeace Mission Statement

Greenpeace mission statement as mentioned on its USA website is “Greenpeace is a global network of independent campaigning organizations that use peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future.”

This mission statement highlights that Greenpeace carries out global campaigns and believes in non-violence while dealing with government and other organizations violating legal and environmental norms.

Greenpeace wants to bring about a positive change in the world by working towards protecting nature and promoting peace. For this, Greenpeace fights against environmental abuse and problems globally while advocating apt and effective solutions that use scientific and technological innovation.

To achieve Greenpeace mission, the organization carries out various activities and campaigns related to climate change, oceans and forests protection, and even democracy. 

Greenpeace Vision Statement

There is no clearly defined Greenpeace vision statement on the website; however, it states, “We’ve been campaigning for a green and peaceful future for 50 years — and we’re not stopping now. It’s time to rise up like never before and fight for our climate and communities.”

This statement suggests that Greenpeace is not stopping in its mission and is very keen to make progress in areas that govern the natural environment and humans. This includes natural vegetation, forests, endangered species, oceans, and natural resources of the planet. As per Greenpeace, if issues concerning all these are adequately addressed, our planet can be saved from the impact of most disasters. To have a greener planet with safe living conditions, Greenpeace is leaving no stone unturned.

Greenpeace Core Values

Greenpeace core values are:

  • Global Effort, Non-violent Approach: Greenpeace uses a creative, non-violent approach for global awareness, public debate, and suitable action. Greenpeace believes that for nature, there are no borders or boundaries. Hence, they also focus on environmental issues that go beyond borders.
  • Credibility: Greenpeace is a credible/reliable organization that carries out unbiased investigation and research to bring environmental concerns to the forefront and suggest solutions.
  • Financial-Independence: Greenpeace does not accept funds from governments, corporations, or political parties. The reason is that funding might affect its functioning and raise questions about its integrity. It has 250,000 members in the US alone and over 2.5 million members globally and receives funding via individual contributions.
  • Diversity and Inclusion: Greenpeace values diversity of nature and people both and thus include people from diverse backgrounds, opinions, and cultures. Essential to life on the planet and success in our organization.


Greenpeace mission and vision, along with core values, state that the organization is directed towards making a positive difference to the world by making it greener and more peaceful. It stands for a natural world where Mother Earth can nurture life with no harmful impact on its existence.

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