Glossier Mission and Vision Statement Analysis

Glossier produces and sells beauty products like skincare, make-up, body care, fragrances, etc. Established in 2014 by Emily Weiss, the company emerged out of a popular beauty blog, Into The Gloss. You can purchase their products on their official website, Alternatively, if you live in Seattle, Los Angeles, Miami, or London, you can directly visit and check out their brick-and-mortar store.

Glossier was founded on the belief that beauty is not on the outside, it’s indeed skin deep. And that is what the Glossier mission and vision emphasize. Its beauty products are aimed at refining your inner charm, improving your beauty right from the roots. It tries to give you the confidence to go out there and get things done. Its inspiring values promote innovation in the existing products. Let us take a look at those in more detail.

Glossier Mission Statement

Glossier mission statement is, “to give voice through beauty.” If you are an introvert who can’t express their feelings in front of others, then applying Glossier’s products will help you do so. They not only make you feel beautiful from the outside but also from the inside, thus bringing that long-lost confidence to the fore. But that will only happen if you want to give voice to your feelings. If you don’t, then these products won’t be able to help you either.

Did you know that Glossier was founded on the belief: beauty isn’t built in a boardroom – it happens when you are part of the process? Thus, your confidence will not be magically boosted by simply applying their skincare products or fragrances. You need to work toward building your confidence. You can only do that if you feel beautiful – physically, mentally, and spiritually. And that is what the Glossier mission statement proposes to do with its products.

Become a part of their process to enhance your beauty, and in turn, boost your confidence, give voice to your joys and sorrows. It is their aim to help you grow into the person that you want to be. That is the reason why the Glossier vision statement is the same as its mission statement.

Glossier Core Values

Glossier core values are:

  • Inclusive: The company doesn’t have any rules or boundaries when it comes to voicing ideas and hiring resources. As long as your idea is good, or you have the required qualities to work at Glossier, you will be considered.
  • Devoted to the Customer: The company strives to create a valuable and useful product for the customer. Every employee is well-trained in whatever work they do, and the service reps are thoroughly efficient.
  • Curious: Glossier does not claim to know everything about the beauty industry since it is always evolving. However, they are curious enough to understand and incorporate a new idea or a revolutionary invention.
  • Courageous: Once their research and development team has understood and accepted a new idea, the Glossier mission and vision prompt them to be courageous enough to embrace and implement it to the best of their ability.
  • Discerning: A lot of thinking had gone into the development of Glossier, which is why it has become so successful. It goes without saying that careful discerning and analysis will be one of their values.