Forever 21 Mission and Vision Statement Analysis

Forever 21 mission statement is “to provide shoppers with an unprecedented selection of today’s fashions with affordable prices.” The statement shows how important the satisfaction of its clients is to its progressive growth. It does this by:

  1. Transforming shopping
  2. Improving lives

In all its 460 stores across the U.S., Forever 21 implements a dynamic yet interactive shopping style. Its employees are ever willing to direct the clients in any way possible and ensure that they enjoy their time there to the fullest. In addition, the company offers an online shopping system with a dependable delivery service throughout the country. By providing all these services, Forever 21 satisfies the needs of all its customers, including men, women and children. The availability of a variety of brads and the latest styles makes the retailer a darling for everyone in the U.S.


The mission and vision statements of Forever 21 show just how committed this organization is when it comes to connecting its clients to the trendiest fashions and styles. In fact, the ability of this company to remain abreast with the latest in this industry is what has seen it rise as the fifth biggest specialty retailer in the U.S. The two corporate statements have been crucial for the growth of Forever 21, as they enable it to have a future goal and strategies of achieving it.

Particularly, the vision statement of Forever 21 focuses on redefining the shopping environment and giving its customer memorable experiences in all its stores. Its mission statement, on the other hand, emphasizes the importance of elements of surprise to make the shopping experience worthwhile for all its customers. Forever 21 is a disciplined family-owned business due to its core values. They have created a rich culture that prioritizes the customers, and this leads to its constant growth.

Vision Statement

Forever 21 vision statement is “to inspire all customers shopping experience by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a great value.” The statement has the following components:

  1. Inspire customers
  2. Affordable products

First, this company prioritizes the satisfaction of personal needs of all its clients by tailoring services to their needs. The second component shows how it further contributes to their shopping experience by offering the most competitively priced products.

Core Values

Forever 21 core values comprise “Encourage giving, help the needy, time consciousness.” 

As a family-owned company, Forever 21 values its impact on everyone, including those who need help most. This is what its values guide it to do, and that explains why it has the most accommodating and friendly environment.


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