Foot Locker Mission Statement Analysis

Foot Locker has been operating in the US since 1974. The company is one of the leading names in American sportswear and footwear. The company is based in Manhattan and is now working across 28 countries. Although the company was established in 1974, its roots take us back to 1879, when it operated as a free-standing shoe store with Kinney Shoes. The company is also marked to be a fortune 500 company and happens to be one of the leading names in the business when it comes to sportswear and shoes. 

foot locker mission and vision

Foot Locker Mission Statement

Foot Locker’s mission statement is “To fuel a shared passion of self-expression.” The company wants youngsters to express their personality through their clothes. Their website also clearly states that the purpose of establishing this brand is to empower and inspire the youth by providing them with the best quality product. Presently, the company has 3000 stores across North America, Asia, Europe, New Zealand, and Australia. To accomplish its mission, the company leaves no stone unturned. Here is how:

  1. The company wants to inspire the youth to express themselves explicitly and motivate them to create an unrivaled experience. 
  2. The company also focuses on providing the best user experience to the users both online and in their stores. 
  3. The company is revamping its marketing strategies to present itself to be the best place to buy footwear. 
  4. Foot Locker is also investing in start-ups that focus on youth culture.
  5. Foot Locker firmly believes that everyone leads at the company. It is committed to providing the right tools and resources so that they can frame their career trajectory in the right direction.  

Because of the strong and focused ideology, they have been able to survive in the market, strive through the competition, and emerge as a popular choice for those looking for the best quality sportswear and footwear. 

Foot Locker Vision Statement

Foot Locker’s vision statement is “To create an unrivaled experience for our consumers,” To put it simplistically, the company focuses on providing its customers with not just the best quality sportswear and footwear but an unmatched buying experience as well. The company also envisions positioning itself at the hotspot of the sneakers community through its stylish and amazing products. 

Foot Locker Core Values

Over the years, Foot Locker has provided the best quality products to its customers; along with it, the brand has also supported many start-ups promoting youth culture. Associating with and supporting the youth culture differentiates Foot Locker from the other brands. The brand is centered on leadership, integrity, service, teamwork, innovation, and community. 


Foot Locker mission and vision are to provide its customers with the best products that can help in creating memorable experiences. Over the years, the company has pushed its standards to become the best in the business. The company also focuses on training and research to make its products better than the best. The company wants its stores to become a fashion hub for the youth and not merely a retail outlet!

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