easyJet Mission and Vision Statement Analysis

easyJet is a British low-cost airline that was founded in 1995. The airline operates a large network of domestic and international flights across Europe, focusing on providing affordable travel options for budget-conscious travelers. easyJet has a fleet of over 300 aircraft and serves over 150 airports in 33 countries.

easyJet Mission Statement

easyJet mission statement is: “to make travel easy, enjoyable, and affordable for customers, whether it is for leisure or business.” This is a clear and concise statement of the company’s overall purpose and goal. Let’s break down each part of the statement and analyze what it means:

  • “To make travel easy”: This part of the mission statement refers to the company’s commitment to providing a seamless travel experience for its customers. This includes everything from booking flights to checking in to boarding the plane. By making travel easy, easyJet aims to remove the stress and hassle that can often come with air travel and make the process as smooth as possible.
  • “Enjoyable”: This part of the mission statement speaks to the company’s focus on customer satisfaction. easyJet wants its customers to enjoy their travel experience, whether they are flying for leisure or business. This includes providing comfortable seating, good food and drink options, and other amenities that can help make the flight more enjoyable.
  • “Affordable for customers”: This final part of the mission statement emphasizes the company’s commitment to providing value to its customers. easyJet aims to make air travel accessible and affordable for everyone, not just those who can afford luxury airlines. By offering affordable flights, easyJet hopes to encourage more people to travel and explore the world.

Overall, easyJet’s mission statement is a clear expression of the company’s values and goals. It shows that the company is focused on customer satisfaction, providing value, and making air travel as easy and accessible as possible.

easyJet Vision Statement

easyJet vision statement is “to drive our purpose of making low-cost travel easy.” Let’s break down each part of the statement and analyze what it means:

  • “To drive our purpose”: This part of the vision statement refers to easyJet’s overarching mission to make low-cost travel easy for its customers. The word “drive” implies that the company is actively working to achieve this purpose and that it is a top priority for the organization.
  • “Of making low-cost travel easy”: This part of the vision statement reiterates the company’s commitment to providing affordable air travel that is also easy and convenient for customers. By focusing on low-cost travel, easyJet aims to make air travel accessible to a wider audience and encourage more people to travel.

Shortly, easyJet’s vision statement is a concise expression of the company’s ultimate goal. It shows that the company is committed to its mission of making low-cost travel easy and that it is actively working to achieve this goal. The statement also emphasizes the importance of affordability and accessibility in air travel, which are key values of the easyJet brand.

easyJet Core Values

easyJet core values are: “Always with safety with our heart, always challenging cost, always warm and welcoming, making a positive difference, and living the orange spirit.”

easyJet’s core values are a set of guiding principles that define the company’s culture, behavior, and decision-making. Let’s break down each of the values and analyze what they mean:

  • Always with safety with our heart

This value reflects easyJet’s commitment to safety as the top priority. It means that the company places the safety and well-being of its passengers and employees above all else and that safety is always at the forefront of decision-making.

  • Always challenging cost

This value reflects easyJet’s focus on providing low-cost travel to its customers. It means that the company is always looking for ways to cut costs and increase efficiency without compromising on safety or customer service.

  • Always warm and welcoming

This value reflects easyJet’s commitment to providing excellent customer service. It means that the company wants its customers to feel valued and welcome throughout the entire travel experience, from booking the flight to landing at the destination.

  • Making a positive difference

This value reflects easyJet’s desire to have a positive impact on the world. It means that the company wants to use its resources and influence to make a difference, whether that’s by supporting local communities or reducing its environmental impact.

  • Living the orange spirit

This value reflects easyJet’s brand identity and culture. The color orange is synonymous with easyJet and represents the company’s energy, innovation, and friendliness. Living the orange spirit means embracing these values and embodying them in everything that the company does.

Overall, easyJet’s core values represent a clear expression of the company’s culture and priorities. They emphasize the importance of safety, affordability, customer service, social responsibility, and brand identity and provide a framework for decision-making and behavior across the organization.

easyJet Mission Statement History

Here is an outline of easyJet’s mission statement history, grouped by year from newest to oldest:

  • 2020 

“To make travel easy, enjoyable, and affordable for customers, whether it is for leisure or business.”

  • 2015

“To make travel easy and affordable for everyone.”

  • 2010

“To offer our customers safe, good value, point-to-point air services.”

  • Earlier years

“To provide our customers with safe, good value, point-to-point air services.”

As we can see, easyJet’s mission statement has remained relatively consistent over the years, with a focus on providing safe, affordable air travel to customers. However, the language and emphasis of the mission statement have evolved over time, reflecting changes in the company’s goals and priorities. The most recent mission statement places more emphasis on customer enjoyment and affordability, while earlier statements focused more on safety and value.

Final Thoughts

EasyJet is a low-cost airline that has been in operation for over 25 years. Throughout its history, the company’s mission statement has focused on providing safe, affordable air travel to customers. This mission has remained consistent over the years, but the language and emphasis of the statement have evolved to reflect changes in the company’s goals and priorities. 

Today, EasyJet’s mission statement emphasizes making travel easy, enjoyable, and affordable for customers, reflecting the company’s commitment to providing a positive customer experience. The company’s core values also emphasize safety, affordability, customer service, social responsibility, and brand identity, providing a clear expression of the company’s culture and priorities. 

Overall, EasyJet’s mission statement and core values demonstrate the company’s commitment to providing accessible and affordable air travel while also placing a strong emphasis on customer satisfaction and safety.


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