Chick-fil-A Mission and Vision Statements Analysis

Chick fil A mission statement vision statement

Chick-fil-A’s mission statement is “To be American’s best quick-service restaurant at winning and keeping customers.” The emphasis placed in this statement is on the dominance position the company would want to achieve in the sector. Its focus is to refine its brand and services in such a way that it outsmarts all the other players by being second to none. The mission statement has the following features:

  1. Improving health. As a quick-service restaurant, Chick-fil-A understands the importance of preparing its food products with the health of its customers in mind. The attitude at the restaurant is all about serving people with foods that improve and boost their health. As a result, quality is the order of the rather than quantity, and this is why Chick-fil-A has gained so much popularity across the states in the U.S. due to the diligence they put in every dish. Mind you, the company has even gone father to inform its clients the ingredients in all its products so they can make appropriate choices based on nutrition and allergens. Such exceptional care and services are only available at Chick-fil-A.
  2. Improving communities. In this second feature, Chick-fil-A reveals that its operations are not simply focused on developing its business profile. The company acknowledges that it is as good as the people it serves, explaining its commitment to stimulating social growth and community development through numerous initiatives. For instance, Chick-fil-A is an active supporter of environmental conservation efforts through what the company calls upcycling to design its homemade fabrics and bottles among other utilities. In addition, it takes part in other developmental projects including direct sponsorship of communal clean-up projects.
  3. Become America’s best. Chick-fil-A has been satisfying this last component in its mission statement ever since it was founded. The company has been able to keep up with the changing business landscape without wavering off from its philosophy of treating its customers and other stakeholders with the respect and care they deserve. To stay updated with the shifting customer preferences, Chick-fil-A came up with a system where the company prioritizes its ‘cook less, more often’ mantra, directed towards satisfying the demand for fresh foods. The restaurant complements this with its distinguished customer services and etiquette, both online and in its physical outlets leading to its fame across the U.S.

Introduction

Chick-fil-A is not an ordinary restaurant. Its mission and vision statement demonstrates the unique business approach that combines client service perfection with unprecedented respect for the need for its workers to worship.

The close connection between the business and religion has seen it effectively practice values that make it a favorite destination for customers wherever it operates. Ever since its foundation by Trett Cathy in 1946, Chick-fil-A has maintained an unbelievably high business moral levels.

A corporate vision statement defines what the company would want to achieve or known for in the future, while its mission statement comprises the strategies it uses to get there. In this case analysis, it is clear that the vision statement of Chick-fil-A is all about leading and dominating the restaurant industry with its unique customer service approaches.

On the other hand, the mission statement of Chick-fil-A is all about appreciating not only the presence of its customers but also God in the success of its business. The interlink between the branding of this restaurant and religious respect is highly emphasized in the two corporate statements. It is also displayed in the core values of the company that the management considers critical in the overall performance of Chick-fil-A.

These values are the principles that guide all stakeholders and workers in Chick-fil-A to comply with its work philosophy of respecting each other while treating customers in the best way possible. Most importantly, the working together of core values at Chick-fil-A and the corporate statements is what has transformed this company into what it is today.

Chick-fil-A is the second largest quick-service chicken restaurant chain in the United

NameChick-fil-A, Inc.
Industries servedRestaurants
Geographic areas servedU.S.
HeadquartersU.S.
Current CEOS. Truett Cathy
Revenue$ 4.6 billion
ProfitN/A
EmployeesN/A

Vision Statement

Chick-fil-A’s vision statement is “to glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.” The vision statement weaves religious principles into the dedication that the company shows towards improving itself and its customers. The statement shows how it sees itself as a servant towards its customers and communities, and its complete willingness to offer the best services. This vision statement has the following components:

  1. Glorify God through service. Unlike many companies across the globe, Chick-fil-A recognizes and appreciates the place of religious teachings in the service of its customers. The company reflects these teachings through its activities. In fact, this is one of the primary reasons the company never compromises the quality of its food as the demonstration of its respect for serving God’s creation – humanity. Its schedule also considers the need for its workforce to rest and worship so they can resume work on a Monday rejuvenated and strong to serve even better.
  2. Positive influence on everyone. Chick-fil-A is definitely a darling from its hometown Georgia to other states in the country because of the impact it has on people who come in contact with it. For instance, the passion demonstrated by the management trickles down not only to the franchisers in over 2000 Chick-fil-A restaurants in the U.S. but also to their workers and suppliers. All of them maintain a surprisingly high level of compliance with the principles of this company, making it one of the most coveted businesses in the nation.

Core Values

Chick-fil-A’s core values comprise “customer first, personal excellence, continuous, improvement, working together, and stewardship.” There is no doubt that the business model adopted by Chick-fil-A has been a success because of these values.

The customer is clearly at the heart of Chick-fil-A considering the emphasis it places on quality products and services. The management makes this a reality by creating an environment where individual workers can grow, interrelate and hone their skills in such a way that they advance the overall purpose of the company, which is to serve its customers without limitations.

References

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  • Bowen, S. A. (2018). Mission and Vision. The International Encyclopedia of Strategic Communication, 1-9.
  • Boyles, D. (2005). Would you like values with that? Chick-fil-A and character education. JCT21(2), 45.
  • Chick-fil-A – About.
  • Collins, J. C., & Porras, J. I. (1991). Organizational vision and visionary organizations. California management review34(1), 30-52.
  • Dodd, M. D., & Supa, D. (2015). Testing the viability of corporate social advocacy as a predictor of purchase intention. Communication Research Reports32(4), 287-293.
  • Kopaneva, I., & Sias, P. M. (2015). Lost in translation: Employee and organizational constructions of mission and vision. Management Communication Quarterly29(3), 358-384.
  • Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly. Management Decision40(5), 448-455.
  • Piercy, N. F., & Morgan, N. A. (1994). Mission analysis: an operational approach. Journal of General Management19(3), 1-19.
  • Rowe, B. D. (2013). It IS about chicken: Chick-fil-A, posthumanist intersectionality, and gastro-aesthetic pedagogy. Journal of Thought48(2), 89-111.
  • Schwartz, M. S. (2006). God as a managerial stakeholder? Journal of business ethics66(2-3), 291-306.
  • Severson, K. (2011). A chicken chain’s corporate ethos is questioned by gay rights advocates. New York Times.
  • Taiwo, A. A., Lawal, F. A., & Agwu, E. (2016). Vision and Mission in Organization: Myth or Heuristic Device?. The International Journal of Business & Management4(3).
  • Tickle, M., Mann, R., & Adebanjo, D. (2016). Deploying business excellence–success factors for high performance. International Journal of Quality & Reliability Management33(2), 197-230.

4 responses to “Chick-fil-A Mission and Vision Statements Analysis”

  1. Cliff Johnson Avatar
    Cliff Johnson

    I am asking your support in opposing the voting rights bill recently passed in the state of Georgia. I believe companies like you can influence state lawmakers more than individuals. I know that it must be against your principles to see an attempt to deny anyone the right to vote. We patronize your restaurants because the food is excellent, but also we believe in your philosophy, how you treat the staff who work there. We will be looking to see what your position will be.

  2. S Tinnes Avatar
    S Tinnes

    What you are referring to is the right to cheat. Illegal voters should not be allowed to vote. Also voter id is a must to prevent cheating. Why is it that voting is the only activity that does not require an id? You must be gay!

  3. pauline ramsey Avatar
    pauline ramsey

    Are your chicken nuggets made from whole chickens or from baby chickens

  4. Anna R. Avatar
    Anna R.

    I’m still disturbed about the treatment I received on yesterday(7-10-2021). After a hot day @ work, delivering mail for USPS, I stopped in your establishment, in full uniform, @ 1536 Hwy 138 SE, Conyers, GA. 30013, I went in to order a small shake & I was denied, refused svc & was turned away. Why? Because I didn’t have the mobile app to order. The drive-thru lines were very long, 3/4 circle around the bldg. I felt hurt, embarrassed, mistreated & discriminated against because I didn’t have the mobile app. I didn’t understand why I wouldn’t be serviced. The cashier said he could not service me w/out the pre-app order. He said I could come in & dine but still needed to download the app to order. Serge Vilmar stated that Chik-fil-la’s policy was not to have people up in front of the counter. I then asked what was the purpose of the plexiglass? Mr. Vilmar stated that it was for the drivers that were picking up delivery orders for customers that had preordered from the app. I had on a face mask, the cashier had on a face mask & there was a plexiglass in position at the cash register. I do understand the concerns of the COVID-19 & other viruses that’s out. But, my concern was, I couldn’t get serviced w/myself & the cashier wearing a face mask, w/plexiglass in place and yet the drive-thru customers were not all masked, neither was there plexiglass between the server & customers in drive-thru. As the facts are detailed. It was safer for me to come in to order 1 & ONLY 1 sm shake to go, than to route myself thru the drive-thru. I even asked if I could just place my order & go wait at a nearby table for my shake, he/the cashier(Serge Vilmar) said you can only dine in if you order on the app. Shaking my head in disbelief, saddened, hurt & embarrassed, I went to my vehicle. Sat there in dismay. I literally was at thought of all people, that don’t have smart phones,(any phone for that matter) anyone that is not phone savvy to the modern day technology, senior citizens, people that don’t or can’t drive, people that are not aware of how to download apps. People who don’t want all those apps on their phones. They take up storage & causes your phone to move slower. When apps are downloaded you start getting unwanted texts & phone calls. Which can definitely be nerve wrecking. I then got back out of my car to go in & speak with a Mgr. The cashier(Serge Vilma) went back to get a Mgr. He Serge Vilmar, thought it was funny, so as, to go tell other workers that were taking drive-thru orders. I looked at him as he’s smiling & laughing under his mask. Smiling, shaking his head, as though to say, you’re still not going to get served. I got to speak with a Mgr, Jamar Rowe, who as well told me the same thing. Mr. Jamar Rowe said, “ we just assume and expect for everyone to have a smart phone.” I repeated my above statement to him & he apologized for the inconvenience, but as the cashier have said, w/out the app, we cannot take your order.” I asked, If my mother, whom cannot drive nor do she have the patience to download any apps, you mean to tell me that a 82yr old senior citizen would be turned away, from purchasing something cooling(for this heat out here) at your establishment because she don’t have the mobile app.? Shaking his head he said unfortunately, yes. We can only service customers with the mobile app. I was blown away. I could not believe what I was hearing. At a HUGE loss of words, I suggested that he speak with his employer. He said he can only go up so far. That amazed me because the least person in a company should always have a direct avenue to reach the CEO/President of a company/franchise. Now I finally gathered some realistic thoughts(what I just experienced in that Chik-fil-la, was not realistic) to drive off. I was so bothered by this unrealistic experience, that I got almost an half a mile away & turned around to come back to get their names. I entered again & asked to speak with the same Mgr. but was not obliged. Another Mgr, a young lady came out. She was very polite. Bothered by that experience is why I’m sending this extensive message for some corrections & tweaking to take place with your policy, if the core value, is servicing the customers without limitations. Emphasis on quality service was not given on that day. If this is a place where you service the public, I ask that you put provisions in place to better service the public. I did not get a positive influence from your staff and your “Mission Statements” DID NOT apply to me as a customer, when I walked in your establishment on 7-10-2021. I mind you that I’ve gone in another Chik-fil-la in a nearby city where I work. I asked for the same scenario that is given at that establishment, hoping to get quality service & all I got was laughter, gossiped to others as well as being denied, turned away & no milkshake in hand….🤔; I’ll be looking forward to hearing from you, soon than later. I hope. 🌹😇🙏🏾= Delicate Angel Praying.

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